
Introduction to Pre-Media
ALIA provides you the complete gamut of pre-media services by combining the best in class technology with finest quality. ALIA is the largest packaging pre-media provider in India and the only to be G7 certified. Our services cover the entire gamut of pre-media right from creative touch-ups, artworks/mechanicals, reprographics, digital imaging as well as online workflow management systems.
Our strength lies in our understanding of the pre-media arena through the lenses of Packaging world. We understand the limits of bleeds and sealing areas, the colour binding to the different substrate and the standardization of the images/photos demanded across various printers. This makes us one of the most preferred suppliers for the packaging pre-media.
Designing to the Predictive Output
ALIA creative team of highly skilled designers trained with various printing nuances, help you understand the designing arena through the eyes of a print master. Predicting what the final output should be, the Creative works are enhanced, retouched, sharpened, toned ensuring complete colour management.
Right from a packaging design adaptations to the enhancing the images/creative elements for other media communications, is worked by our creative team. Our creative services bring the enhanced value and printable possibilities to the designs.
Brand Adaptation
Brand Adaptation to the changing packaging structures. This includes adaptations of the current packaging design maintaining the similar visual architecture, to develop the variants of the brand.
Brand Synchronization
Brand Synchronization to build a consistent brand. Understand the entire range of packaging with respect to its printing processes and design them to have a harmonized brand look.
Image Retouching
Image Retouching to maximize the visual and the creative effect of your image. Glow, shine, beauty, clear, bright... would no more remain as the words in the brand story. Using the latest equipment and proven color management techniques, our experienced creative team retouches digital images to give the same effect as spoken by the brand.
Image Recreation
Image Recreation to achieve what can't be pictured. Manipulating photographs, merging multiple images, and creating the special effects of shadows, silhouette, masking, ghosting, etc. to create new images as per your expectations.
Bridge the Designs to the Prints
Highly qualified production team with diversified print and packaging experiences, transforms the designs into vibrant printable artworks. The teams bring in the knowledge and experiences of varied printing industry to the artworks/mechanicals. So, with no boundaries to the process, printable artworks from gravure to flexo are produced at ALIA studio.
- The process mainly goes as below:
- Layouts: Placing the elements in the KLDs, optimizing within the limits.
- Guidelines: Mapping the brand guidelines to the print norms. Print precautions taken to preserve the brand.
- Colour Conversions: Separations and matching to get the correct colours. Understanding the effects of the printing colours and then toning the images/pictures accordingly.
- Science of Colours: Optimal utilization of colours exploring the printing environment. Predictive calculations of the colours and cylinders.
- Normalization: Harmonizing of the designs and the colours. Eliminating the skewness in the output which crops up due to different printing technologies and substrates.
- Translations: ALIA has worked on more than 15 foreign languages for text translations.
Print Actualization
- Printer Quotients: Collecting the print profiles from various printers and adapting the artworks to them using the state-of-art repro set up.
- Profile Matching: Using spectrophotometer to achieve enhanced accurate color matching, by reading the printer charts back into the computer. This improves the accuracy of the ICM (Image Color Management) printer profile, providing exceptionally high quality color definition unobtainable by normal profiling methods.
- File Analysis: For color and print related issues corrective actions are taken to bring systems and process' in control to a set method, standard or specification to achieve repeatable predictable results.
- Trapping: Trapping the files as per the printing specifications.
- Dot Control: Overcoming some of the main challenges of printing by controlling the dot loss/gain.
- Colour Management: With the State-of-Art Color Management Infrastructure from X-Rite & Star Proof, achieves predictable output.
Visualize it before it's Real
- 3D Visualization: 3D visualization of the product from various angles and placements. Demonstration of product on the shelf or as used by consumers.
- Visual Animation: To predict the motion and environment changes.
- Walkthroughs: To realise the consumer experience with product at retail and also add a photo-realistic dimension to a constructed space.
- Rendering: Digitally enhancing the compatibility of the images for various formats.
OWT for Your Premedia
Rapid processing, quickened production time and high accuracy are what we deliver you. ALIA embraces the best of the technologies in the market, partnering with the technology leaders to maintain high standard of quality and precision. Seamlessly brings together multiple stakeholders on one interactive platform where jobs can be treated through the entire cycle of pre-media flow through the network.
- SWAP: (Powered by CBO)
- The workflow management system that plans the job scheduling, resource allocation as well as project updates.
- Maintains continuous up-to-date flow of information among all the stakeholders.
Strategic Workflow Assessment Platform
- Alia Central: (Powered by ESKO)
- Online pre-media management system, supported by ESKO technologies, to manage various artworking processes involved worldwide.
- Features adapted to enhance user experience, as per their specializations and responsibilities of the project.
- Self-sufficient application which doesn't require any extra infrastructural support to be installed separately.
- Colour Separated view, Measurements and Dimensional checks, Superimposed changes, approvals and uploads.
- Repro-file Asset Management: indexed and archived as per the versions of changes. Ready to release for prints at a single request.
- Digital Archiving platform on it ensures that all the artwork files are stored, indexed and managed in such a way that it can be released by ALIA team within an hour for printing.



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